How to increase conversion and average check the search on the site

translators


Good day Habracha! Me, as a marketer, interested in the topic increase conversion in the shopping technical methods. Today I am posting a translation about search mechanisms in the Internet-shops. The article may be of interest to entrepreneurs, marketers, programmers.

Who needs advanced search


If Your online store hundreds of titles, most likely you would like a better system of searching products, to help buyers find what they want faster. If Your online store less than 500 products, You just need to be sure that navigation of your website is arranged clearly and effectively. However, for shops with the number of goods more than 500, advanced search system will help You in many ways, including increased turnover.

There are several factors that determine whether Your website in an advanced search system. The main factor is the number of items in Your catalog. "The more products on display, the more difficult for buyers to find the right product," said Joe Lichtman, Director of solutions for retailers of FAST company, which is developing advanced search engines.

Large General retailers, in particular, can win on the introduction of their organizational structure, a unified system of search and information processing. Choosing a single search platform to meet all of these search requirements, as well as an online showcase, to large multi retailers get economies of scale and feel a real return on investment.

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How it affects sales


Providing a website advanced and well configured search system, retailers increase conversion rates, average ticket, as well as consumer loyalty. Advanced search system helps customers narrow down products to need them, increasing the likelihood of purchase. Merchants can use the site search for cross-selling related products to customers seeking a particular product, potentially affect the value of the average check. Offering personalized search and recommendations specific to the visitor advanced search system can increase consumer loyalty.

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Mercado Software customers are informed of the change in the growth of the conversion from 50% to 100%, and 300% increase in search usage on the site. The best way to keep people on the site – the solution to all typical e-Commerce search issues and offer marketing capabilities that allow retailers to show certain brands to promote sales, high-margin products excess, measure metrics such as conversion and revenue to effectively manage sales and conduct multivariate testing.

Even if You now have the search on the site, it may be too simple and not have to edit incorrect words, fuzzy matches or does not have the data analysis. The founder of Nextopia, the company engaged in search and navigation solutions for e-Commerce, located in Toronto, Sanjay Arora argues that most of the existing search engines in the online shops gives: "Sorry, no matches found" for those items that are in stock.

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"It's simple: low usability = lower sales," says Arora. "People usually don't have the patience or time for attempts to enter various key words and phrases and just leave the site." Many traders use homemade search mechanisms are not scalable and not configurable in the future, which is equivalent to unhappy visitors and huge financial losses.
If the buyers make shopping on the website and can't find the right product for a few minutes, most likely, they will stop searching and move to another site. Advanced search engine that literally understands visitor behavior and quickly identificeret the desired product, to increase conversion, the total satisfaction of the client and keep the client.
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How much?


The cost of implementing search engines in the online shopping varies greatly. "It depends on whether the client wants to subscribe to a search service or software license solution which can be tailored to specific business needs", — said the head of marketing at Mercado Software, Kevin Lindsay. For example, the most affordable solution from Nextopia can be purchased and implemented approximately$ 1,000 per year.

"Despite the price, it is important to know what solutions fit Your specific goals and clearly understand what benefits you will get, having invested in this solution," says Shawn Ryan.

Large retailers should consider choosing a contractor who can scale your solution easily, to prevent hardware costs.

Test yourself


The best thing You can do for your online store is to look for products yourself as if you are a consumer, and get the result. If you are unable to find what You need, imagine how much will be unhappy with Your visitors, if you want to find anything. The introduction of an advanced search system increases turnover and loyalty of Your customers.

The source of the article for translation:
www.practicalecommerce.com/articles/541-Site-Search-Increases-Conversion-Rates-Average-Order-Value-And-Loyalty

translators


What solutions are there

Yandex established its own ready-made solution Yandex.Search for search. It's completely free and has many features.
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Link: site.yandex.ru

Probably I will not surprise anyone, voicing search from Sphinx open source system of full-text search, which has already managed to gain popularity.
Link: www.sphinxsearch.com

There is an interesting project Searchanise (by the way is written based on the Sphinx). They made an interesting cloud-based search solution is also free of charge.
Awesome idea, the results not only of the names of the desired product, but also stock and special offers.
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Link: www.searchanise.com
Update

Tell me, what other engines are there and how do you solve this problem?
Article based on information from habrahabr.ru

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