Watch the redesign: "the voice of the people" vs "the eyes of a designer"
Many radical changes evoke the feeling of a clean slate and hope for the best. In this regard, in Vogue terms such as rebirthing, refactoring, re-branding, redesign and so on. But some are ready to fill that blank page arguments about how good the old version, and demand to return to normal.
Often such criticism is actually reasonably useful. Sometimes this is acknowledged even by those to whom it is directed. In exceptional cases, they decide to return the "old version". And sometimes the opposite – public opinion is completely ignored, and this, ironically, leads to positive results.
"Flamp", reviews about the companies and services will be updated in the next few months. To change the logo, corporate identity. The website will be relaunched with a new design and improved functionality. This is stated in the message "Flambe". Beta version the new site is available to users in test mode.
On the new main page updated "Flame" are headings and search bar through which you can search for companies not only by name or realm, but with discovery requests — for example, "a bar on the right Bank with Wi-Fi".
In addition, the new "Flamp" refused, when displaying the rating stars instead of entered grades on a scale accurate to the tenth.
According to the company's Director Evgeny Vasilkov, a new "Flamp" is a compilation of ideas "with verticals and messengers" and the idea of the "Flame" and needs to be communication on the Internet between city residents and businesses.
In particular, the developers added the ability to write a personal message to the representative of the company. The representative of the company Sergey Tomilov also added that "Flamp" plans to connect the ability to order services companies directly through the service.
"There is no future in unilateral valuation of the company by the client — the key here is the interaction. And the Central idea is "Flame" is to build this bridge between the customer and the company", — explained Eugene Vasilkov.
Meanwhile, slowly and sadly living out their days old version "Flame". "Closer to the fall 2016 new site design will replace the current", — said Sergey Tomilov.
Service reviews "Flamp" running the company "2GIS" in 2011. At first it was available only for Novosibirsk, but 2015 already existed in the 91 city of Russia including in all major cities of Siberia.
According to Tomilova, to date, the monthly audience of "Flame" is more than 3.5 million people, while the service has registered about 50 thousand companies.
However, it is likely that the service will start to lose audience. The news of the redesign was perceived, to put it mildly, ambiguous.
Some users have suggested to collect signatures for the preservation of the old version "Flame".
Criticism and the intention to bring back the old version, submitting a collective complaint, reminds history with restart of the site "Kinopoisk".
"Kina will not be"
In early October, 2015, the company "Yandex" has demonstrated updated website about the movie "the Kinopoisk". The main page is a personalized showcase of films and TV series.
She demonstrated that it's being distributed and what new items have appeared online. In addition, with its help you can see charts of popular films, topical collections and the schedule of the Prime Minister.
In addition to the changes in the site design, there have been changes in its concept. "Kinopoisk" became an online cinema and became an aggregator of video content. Partners of the service became "Amediateka", ivi.ru, Megogo, Tvzavr, Pladform, VGTRK, "STS Media" Broadcast, Ayyo Movies.
Great expectations the developers of the service were pinned on the system recommendations. Comments and ratings users had to help in the formation of the rating and to be the main factor for Recommender systems. The more often the user will make better recommendations, explained in "Yandex".
However, the updated version of the service criticized numerous users and even its formal founder Vitaliy Tatsiy:
Disgruntled users have created petitio demanding the return of old version portal. After that, the management has restored the former design, but supposedly only for a while.
An updated version of the site Kinopoisk.ru lasted only four days, and "Yandex" has lost tens of millions of rubles.
And here's the statement the team of "Kinopoisk" disseminated through a press-service "Yandex":
We anticipated that the reaction will be sharp — from denial to delight. And so it happened. When the project of years virtually unchanged, the audience reacts strongly to any changes. For 10 years, has changed and service opportunities, and trends of design.
Before rolling out the new version, approximately from may to October, we showed the closed beta version of the staff Yandex, and it is about 6,000 people. For many of them, "IMDb" one of my favorite services, and we received a huge amount of useful feedback, the results of which made changes to the project. After we worked with the responses in, we went out into the "outside world".
Now we carefully parse all requests and try to reply to every. Our main goal is to do everything to help users to get used to the new version, and continue to develop the "IMDb" on the ideas and wishes of our audience.
Due to the insistent demands of the users of "Yandex" returned the old design of "Kinopoisk".
Here that wrote about it the press service of the company:
We ask forgiveness from all who have any difficulties with the updated "IMDb", and as soon as it becomes possible technically open for user version in the domain. This version will work as long as we make sure that you have prepared all conditions for comfortable moving all of our users.
At the same time, the team of "Kinopoisk" continues to gather feedback is important to us to make sure that all new features are clear, and we have kept all the important things our users have asked for.We thank all the users of "Kinopoisk" for caring.
Venturing into the halls of memory, we can recall another match in which unhappy users suffered a crushing defeat.
Users vs Facebook Messenger Facebook
In August 2014, the social network Facebook gradually began to abandon the functions of the private messaging in its mobile apps for iOS and Android platforms. Mobile users who wish to continue to use them for chatting in Facebook, had to download a new app – Facebook Messenger.
Many users expressed its disagreement with low ratings in the Apple App Store.
Soon Facebook Messenger came in first place among free apps in the Apple App Store in the United States. At the same time, the total assessment charged by the users program is equal to one is the lowest rating for the app in the App Store. This assessment of the program put more than 5.8 thousand people from 6,4 thousand.
The dissatisfaction of the users of a mandatory transition to the Messenger, as expressed in the estimates manifested not only in the United States. The current version of the app in the App Store in Australia, Canada, China, France and Germany also rated only one star, according to analyst firm App Annie.
Still mobile app Facebook always contain the full tab for personal messages. For users whose smartphones installed the Messenger app, Facebook has replaced the tab with the messages on the link to launch the messenger.
As we know, despite the protests of the rebellious, the messenger fit into the facebook community.
Redesign Instagram
April 9, 2012 Facebook announced the acquisition of photo service Instagram for $1 billion. Instagram was launched in October 2010 and April 2012 were presented only in the form of applications for iPhone, iPad and iPod. By the end of March 2012, the number of users of the service reached 30 million people.
11 may 2016 Instagram has been updated to the eighth version. Radically changed icon and app interface. The camera became more stylized, and the logo turned into a rainbow gradient icon.
Head of design Ian Spalter rasskazalhow was the redesign and why the team made these changes.
According to Spalter, for five years, the concept of Instagram has changed. "Initially, Instagram was a place where people could share photos. Now this community, divided by interests," says Spalter.
On the new design team worked for a year. Original stevemartin icon was one of the features of the app, but the company realized that it is outdated.
"We started with the basics — removed the ornament that has simplified and made the icon flat and bright," says Spalter. The designers wanted to keep something from the original icon. According to them, the users liked the rainbow and the lens of the camera. Lens left, and colors all icons made of rainbow.
Bright colors are the hallmark of the Instagram community, so that the icon is in bright and warm colors. Gradient orange color changes smoothly and becomes purple to the top of the icons. In fact, the interface became black and white to focus the attention of users on the content — the photos.
"The evolution of community has inspired us and we want to believe that we were able to capture the life, creativity and optimism of people that use Instagram every day. We hope that seeing the updated icon, people break out another spark of creativity to make something beautiful and unusual" — sums up Spalter.
Some social media users have accepted the new design of Instagram. After you change an application's appearance on Twitter began to appear critical assessment of black-and-white interface and bright icons of the service.
Instagram latest from popular applications refused style skeuomorph, giving the virtual objects appearance of real objects. The fact that the former logo of the service looked like a real retro camera.
At the moment of change undergoes another social network, this time Russian.
Sacred number "10"
Social network "Vkontakte" the beginning forcing their users to a new design, which it introduced on 1 April 2016. The social network has redesigned its web version for the first time in 10 years of existence.
According to the report, at the moment for 10% randomly chosen users of the application runs in the new design. Those who voluntarily switched to the new version, some time will be able to return to the old, while the redesign will not include all. Above 10% to do so.
Of course, the social network showered uncomplimentary remarks from the "happy" users:
What was the answer of technical support: "Our website will soon be 10 years old. During this time he has gone a long way: the developers constantly added new services and improved quality of available. But you can not always move in small steps. There are some things that do not rise to the standards of tomorrow without recycling. Basic information about the site redesign You can find in the official blog developers"
One of the users, dissatisfied with the mandatory installation of the new design of "Vkontakte", even created Change.org petitio with the requirement to maintain "the ability to use the old design", but also to provide users with "right to choose".
Fairness
What will happen now with the "Flumpa" and "Vkontakte" — 100% is not known. In fairness it should be noted that in all of these stories have been users who have praised the redesign and its consequences. On the other hand, not all designers are obliged to rely on the opinion of the majority, as are guided in their work by experts and a small circle of trusted individuals.
But inspired by the story of the "Kinopoisk" users have reason to hope that their comments, at least, will be taken into account. A very optimistic of them probably believe that the requirements are met to return to the previous version of the design.
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